The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Mit sloan management review 01bosssustainability

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: edesign, and financial modeling and reporting; and skills in engaging and communicating with external stakeholders. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:4 01_BOSS_Sustainability Report_1-16.indd Sec2:4 4 9/9/09 7:03:14 AM 9/9/09 7:03:14 AM Survey and Interview Findings First and foremost, our survey revealed that there is no single established definition for sustainability. Companies define it in myriad ways—some focusing solely on environmental impact, others incorporating the numerous economic, societal, and personal implications. Yet while companies may differ in how they define sustainability, our research indicates that they are virtually united in the view that sustainability, however defined, is and will be a major force to be reckoned with—and one that will have a determining impact on the way their businesses think, act, manage, and compete.1 I t hink that the world has reached a tipping point now. We’re beyond t he debates over whether [addressing sustainability] is something that n eeds to be done or...
View Full Document

This document was uploaded on 03/03/2014.

Ask a homework question - tutors are online