Unformatted text preview: edesign, and ﬁnancial modeling and reporting; and skills in engaging and communicating
with external stakeholders. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:4
01_BOSS_Sustainability Report_1-16.indd Sec2:4 4 9/9/09 7:03:14 AM
9/9/09 7:03:14 AM Survey and Interview Findings
First and foremost, our survey revealed that there is no single established deﬁnition for sustainability.
Companies deﬁne it in myriad ways—some focusing solely on environmental impact, others
incorporating the numerous economic, societal, and personal implications. Yet while companies may
differ in how they deﬁne sustainability, our research indicates that they are virtually united in the view
that sustainability, however deﬁned, is and will be a major force to be reckoned with—and one that will
have a determining impact on the way their businesses think, act, manage, and compete.1 I t hink that the world has reached a tipping point now. We’re beyond
t he debates over whether [addressing sustainability] is something that
n eeds to be done or...
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- Spring '14
- Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2