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Unformatted text preview: cited most often as a ﬁrst-class company—and the steps that it has taken in
sustainability, see the Mini-Case “Nike: From Labor-Practice Compliance to Design Offensive” on page 25.) Most Companies Either Are Not Acting or Are Falling Short on Execution
Our survey and interviews demonstrated that there is a large degree of consensus regarding the potential
business impact of sustainability. Our research further conﬁrmed that there are stirrings of activity
throughout the business realm. But we found a material gap between intent and action at most of the
companies we examined. On the one hand, more than 60 percent of the respondents in the broader survey
group said that their company was building awareness of its sustainability agenda. On the other hand, most
of these companies appeared to lack an overall plan for attacking sustainability and delivering results. Many
of their actions seemed defensive and tactical in nature, consisting of a variety of disconnected initiatives
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This document was uploaded on 03/03/2014.
- Spring '14