The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Our research further conrmed that there are stirrings

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Unformatted text preview: cited most often as a first-class company—and the steps that it has taken in sustainability, see the Mini-Case “Nike: From Labor-Practice Compliance to Design Offensive” on page 25.) Most Companies Either Are Not Acting or Are Falling Short on Execution Our survey and interviews demonstrated that there is a large degree of consensus regarding the potential business impact of sustainability. Our research further confirmed that there are stirrings of activity throughout the business realm. But we found a material gap between intent and action at most of the companies we examined. On the one hand, more than 60 percent of the respondents in the broader survey group said that their company was building awareness of its sustainability agenda. On the other hand, most of these companies appeared to lack an overall plan for attacking sustainability and delivering results. Many of their actions seemed defensive and tactical in nature, consisting of a variety of disconnected initiatives f...
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This document was uploaded on 03/03/2014.

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