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Unformatted text preview: hape the future
o f our businesses. The specifics are different depending on industry and
context, but we’re in the beginning of a historic wake-up.
faculty member MIT Sloan School of Management,
and founding chair, Society for Organizational Learning 1. For a discussion of the many ways in which companies are deﬁning sustainability, see the Sustainability Initiative Web site. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:5
01_BOSS_Sustainability Report_1-16.indd Sec2:5 5 9/9/09 7:03:15 AM
9/9/09 7:03:15 AM Sustainability Is Not a “Topic du Jour”
A good indication that sustainability is here to stay is the fact that fewer than one-fourth of the survey
respondents told us that their companies have pulled back on their commitment to sustainability during the
downturn. (See Exhibit 1 on page 17.) Respondents in some segments, such as the automotive industry or
the media and entertainment industry, have reported an increased company commitment to sustainability,
relative to the average.
A number of corporate executives in the thought leader group also shared their belief that the downturn
has accelerated a sh...
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- Spring '14