The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Peter senge faculty member mit sloan school of

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Unformatted text preview: hape the future o f our businesses. The specifics are different depending on industry and context, but we’re in the beginning of a historic wake-up. Peter Senge faculty member MIT Sloan School of Management, and founding chair, Society for Organizational Learning 1. For a discussion of the many ways in which companies are defining sustainability, see the Sustainability Initiative Web site. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:5 01_BOSS_Sustainability Report_1-16.indd Sec2:5 5 9/9/09 7:03:15 AM 9/9/09 7:03:15 AM Sustainability Is Not a “Topic du Jour” A good indication that sustainability is here to stay is the fact that fewer than one-fourth of the survey respondents told us that their companies have pulled back on their commitment to sustainability during the downturn. (See Exhibit 1 on page 17.) Respondents in some segments, such as the automotive industry or the media and entertainment industry, have reported an increased company commitment to sustainability, relative to the average. A number of corporate executives in the thought leader group also shared their belief that the downturn has accelerated a sh...
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This document was uploaded on 03/03/2014.

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