The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Putting this strategy to work rio tinto created a

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Unformatted text preview: rcoal production; the mine was situated on one of the island’s last pristine regions. The challenge was to create an operation “respectful to the environment, respectful of our employees, that is seen to be sustainable,” said CEO Tom Albanese. A plan was developed to protect the environment and create economic opportunities in the communities surrounding the project, setting up standards and goals for the company to meet. These in turn aligned with broader company policies on environmental stewardship, social well-being, governance, and economic prosperity. Putting this strategy to work, Rio Tinto created a long list of measures including: ▼ Policies to protect biodiversity and water quality around mine locations ▼ Employment for aboriginal peoples living near its mines ▼ Training programs to shift employees from manual labor into skilled positions ▼ Plans for the day mining would be done, seeking to prevent “ghost towns” ▼ Goals for greenhouse-gas emissions and energy use Impact: Through these coordinated initiatives, Rio Tinto has obtained what it calls a “social license to operate.” The company felt an urgency, because it recogn...
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This document was uploaded on 03/03/2014.

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