Unformatted text preview: ectively, identiﬁed consumer concerns as an issue having a
signiﬁcant impact on their company. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:7
01_BOSS_Sustainability Report_1-16.indd Sec2:7 7 9/9/09 7:03:15 AM
9/9/09 7:03:15 AM ▼ Employee Interest. Rounding out the top three drivers was employee interest in sustainability; 56
percent of respondents in the broader survey group selected it as an issue having a signiﬁcant
impact on their company.5 Yet among the thought leader group, employee interest was deemed a
far less signiﬁcant issue. This group, however, consistently cited enhanced recruitment, retention, and
engagement—and other employee-related issues—as major beneﬁts of addressing sustainability. People (in our company) are thrilled when they feel like they can be part
o f the solution.
director of climate and energy strategy, Yahoo! I t hink the first reward is around the ability to attract and motivate
t he very best people. It is extraordinary how attrac...
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- Spring '14
- Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2