The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Rounding out the top three drivers was employee

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Unformatted text preview: ectively, identified consumer concerns as an issue having a significant impact on their company. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:7 01_BOSS_Sustainability Report_1-16.indd Sec2:7 7 9/9/09 7:03:15 AM 9/9/09 7:03:15 AM ▼ Employee Interest. Rounding out the top three drivers was employee interest in sustainability; 56 percent of respondents in the broader survey group selected it as an issue having a significant impact on their company.5 Yet among the thought leader group, employee interest was deemed a far less significant issue. This group, however, consistently cited enhanced recruitment, retention, and engagement—and other employee-related issues—as major benefits of addressing sustainability. People (in our company) are thrilled when they feel like they can be part o f the solution. Chris Page director of climate and energy strategy, Yahoo! I t hink the first reward is around the ability to attract and motivate t he very best people. It is extraordinary how attrac...
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