The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

See exhibit 6 on page 22 examples of entrenched mind

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Unformatted text preview: flawed. Even if companies surmount the first two hurdles, they often stumble over the third hurdle: execution. While it is still early days in terms of judging the effectiveness of execution in sustainability, our interviews and survey highlighted three main challenges in executing sustainability initiatives. The first is overcoming skepticism in organizations. Indeed, corporate respondents in the broader survey group cited outdated mental models and perspectives as the top internal roadblock to addressing sustainability issues. (See Exhibit 6 on page 22.) Examples of entrenched mind-sets that respondents cited include views that sustainability is solely “an additional cost” or “a green utopia.” The second challenge in execution is figuring out how to institutionalize the sustainability agenda throughout the corporation. Survey respondents and the thought leader group alike were adamant that top-down vision, commitment, and leadership were critical for success—and that the absence of a topdown commitment was one of the greatest impediments to successful executi...
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  • Spring '14
  • Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2

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