The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Sixty two percent of the experts surveyed considered

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Unformatted text preview: ty initiatives, 68 percent of experts cited improved financial returns compared with only 32 percent of novices. ▼ Experts believed more strongly in the importance of engaging suppliers across the value chain. Sixty-two percent of the experts surveyed considered it necessary to hold suppliers to specific sustainability criteria; only 25 percent of surveyed novices felt the same. 2. The Brundtland Commission wrote in its 1987 report, Our Common Future, that “sustainable development seeks to meet the needs and aspirations of the present without compromising the ability to meet those of the future.” The Triple Bottom Line, also known as “people, planet, profit,” is a term coined by John Elkington in 1994. It expands traditional financial reporting frameworks to include ecological and social performance. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:6 01_BOSS_Sustainability Report_1-16.indd Sec2:6 6 9/9/09 7:03:15 AM 9/9/09 7:03:15 AM It is noteworthy that experts’ views on the points above were largely consistent with those of the interviewees in the thought leader group, with experience being the common denominator among the groups. Simp...
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This document was uploaded on 03/03/2014.

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