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suppliers across the value chain. Sixty-two percent of these respondents considered it necessary to
hold suppliers to speciﬁc sustainability criteria; only 25 percent of novices felt the same.
There was a high correlation between the depth of a business leader’s experience with
sustainability and the drivers and beneﬁts that he or she perceives. For example, 68 percent of
business leaders with sustainability expertise indicated the ﬁnancial logic for their organization’s
investments in sustainability initiatives was either “advantage—material ﬁnancial returns” or
“attractive—incremental ﬁnancial returns.” This suggests that the more people know about
sustainability, the more thoughtfully they evaluate it and the more opportunity they see in it—and
the more they think it matters to how companies manage themselves and compete. According to survey respondents, the biggest drivers of corporate sustainability investments—that is,
the forces that are having the greatest impact on comp...
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- Spring '14