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Unformatted text preview: market?
Key moves: Shai Agassi founded Better Place in 2007, on a straightforward rationale: Oil is ﬁnite, petroleum
prices would inevitably rise, and global warming had created the impetus to reduce carbon emissions.
Electric cars will be part of the emissions-reduction answer, as long as they have reﬁlling stations.
Still, there was a big gap between that knowledge and the kind of favorable policies needed to create a
critical mass of electric cars, at least in most markets.
So Better Place decided to analyze which geographies had already made political and cultural strides
toward favoring electric vehicles—in essence, “outsourcing” its work on regulatory policy change to
communities where it was already under way.
Among Better Place’s criteria for identifying hospitable locations for operation were that the public had
to be receptive to electric cars, therefore creating an underlying market, and the government had to be
creating a political climate to bring electric transportation to life. At the top of the list of nations was Israel,
which wants all new cars to be electric by 2020. Urban...
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- Spring '14