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Unformatted text preview: blems cut across divisions
(improving energy efﬁciency, for example). It was not about selling a product, but an approach, a mind-set, to
improve business in a new carbon-constrained world.
So far GE has invested $4 billion in this effort, much of it in research and development. But it reaped sales
of $17 billion in 2008, up 21 percent from a year earlier and is striving for $25 billion in sales in 2010. “I think that the days of, ‘Hey, boss, just tell me what to do and I’ll get it
done,’ that’s not the future. The future is about ‘let’s figure out how to
take the world in a different direction and let’s all go there together.’”
vice president, ecoimagination, GE MIT SLOAN MANAGEMENT REVIEW 03_BOSS_Case Studies_24-28.indd 27
03_BOSS_Case Studies_24-28.indd 27 27 9/9/09 7:09:52 AM
9/9/09 7:09:52 AM WAL-MART:
Repurposing the Supply Chain
Backstory: Wal-Mart, the largest retailer in the world with over 7,800 stores, has been working steadily to
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This document was uploaded on 03/03/2014.
- Spring '14