The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Steve fludder vice president ecoimagination ge mit

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Unformatted text preview: blems cut across divisions (improving energy efficiency, for example). It was not about selling a product, but an approach, a mind-set, to improve business in a new carbon-constrained world. So far GE has invested $4 billion in this effort, much of it in research and development. But it reaped sales of $17 billion in 2008, up 21 percent from a year earlier and is striving for $25 billion in sales in 2010. “I think that the days of, ‘Hey, boss, just tell me what to do and I’ll get it done,’ that’s not the future. The future is about ‘let’s figure out how to take the world in a different direction and let’s all go there together.’” Steve Fludder vice president, ecoimagination, GE MIT SLOAN MANAGEMENT REVIEW 03_BOSS_Case Studies_24-28.indd 27 03_BOSS_Case Studies_24-28.indd 27 27 9/9/09 7:09:52 AM 9/9/09 7:09:52 AM WAL-MART: Repurposing the Supply Chain Backstory: Wal-Mart, the largest retailer in the world with over 7,800 stores, has been working steadily to improve sustainabili...
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This document was uploaded on 03/03/2014.

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