The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Steve fludder vice president ecomagination ge the

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Unformatted text preview: not—it’s now mostly about how do we do it. And f rom an ecomagination perspective, it’s not about altruism, it’s about c reating value. Steve Fludder vice president, ecomagination, GE The Consensus: Sustainability Matters Indeed, the overwhelming majority of the corporate respondents in the broader survey group—as well as nearly all the corporate executives interviewed in the smaller thought leader group—told us that sustainability-related issues were having or will soon have a material impact on their business. For example, 92 percent of the survey respondents told us that their company was already addressing sustainability in some way. Furthermore, there was a strong consensus that the underlying drivers of sustainability are highly complex, interrelated, and secular, and that the corporate sector will play a key role in solving the long-term global issues related to sustainability. I n the last year or two, everything has changed. People are starting to s uspect that these are really strategic issues that will s...
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This document was uploaded on 03/03/2014.

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