The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Sustainability also has the potential to affect every

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Unformatted text preview: ke deputy dean and professor of entrepreneurship, MIT Sloan School of Management The thought leader group and the survey respondents alike viewed sustainability as a unique business issue, both strategically and economically. They embraced the following principles: ▼ Sustainability has the potential to affect all aspects of a company’s operations, from development and manufacturing to sales and support functions. ▼ Sustainability also has the potential to affect every value-creation lever over both the short and longer term. Rarely has a business issue been viewed as having such a broad scope of impact. ▼ There is mounting pressure from stakeholders—employees, customers, consumers, supply chain partners, competitors, investors, lenders, insurers, nongovernmental organizations (NGOs), media, the government, and society overall—to act. ▼ The solutions to the challenges of sustainability are interdisciplinary, making effective collaboration with stakeholders particularly critical. ▼ Decisions regarding sustainability have to be made against a backdrop of high uncertainty. Myriad factors muddy the waters beca...
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  • Spring '14
  • Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2

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