Unformatted text preview: ly put, we conclude that the more people know about sustainability, the more thoughtfully
they evaluate it and the more opportunity they see in it—and the more they think it matters to how
companies position themselves and operate. The essence of environmental strategy is to make it an issue for your
competitor—not for your own company—...because you’ve already
m ade sustainability an integral part of your business.
chairman and chief scientist, Rocky Mountain Institute All the benefits of sustainability are only possible if you tackle the
i ssues on the supply chain. If not, it’s greenwashing.
former international marketing manager, Unilever
As an overall group, the corporate respondents in the broader survey group held different opinions from
those of the thought leaders we interviewed. Perhaps because of their comparatively greater experience
with sustainability, the thought leaders’ views on several aspects of sustainability diverged from those of
the survey respondents—particularly with regard to the topic’s drivers and be...
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- Spring '14
- Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2