The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The examples of leading companies offer a blueprint

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Unformatted text preview: expect to achieve, we also consider t he social and environmental impact of new investments. Ziad Tassabehji director of utilities and asset management, Masdar MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:14 01_BOSS_Sustainability Report_1-16.indd Sec2:14 14 9/9/09 7:03:16 AM 9/9/09 7:03:16 AM Looking Ahead: Seizing Opportunities and Mitigating Risks As they confront the barriers to pursuing and achieving sustainability, many—if not most—business managers are struggling to understand where their companies are, where they need to go, and how to get there. The examples of leading companies offer a blueprint for how to proceed. Lessons from First-Class Companies There is much that can be learned about how to overcome the managerial obstacles to sustainability by examining the companies that are leading the way and—even more important—creating value while doing so. We asked corporate executives in the broader survey group which companies they consider to have first-class cap...
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