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Unformatted text preview: Public relations
• Efficiencies III. Competitive
• Product redesign
• New market entry
• New organizational
models IV. Game-changing
for the future
• Reframed economic
• Partnerships with
stakeholders Short term Long term Time horizon of a sustainability effort One View on Framing Sustainability for Business
Many companies lack a clear, cohesive view of what sustainability is and how they should approach it. Exhibit 4
offers a visual framework that can help these companies conceptualize their efforts.
The framework looks at sustainability through two lenses: the time horizon for the sustainability effort and the
degree to which the drivers and impacts of the effort are speciﬁc to a company or are shared more broadly
among the corporate community. This framework categorizes sustainability efforts into one of four quadrants.
In the ﬁrst quadrant are short-term actions that we call table stakes: the minimum, lowest-cost sustainability
actions that all companies can—and in many cases must—take, such as complying with...
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- Spring '14