The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The framework looks at sustainability through two

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Unformatted text preview: Public relations • Compliance • Efficiencies III. Competitive differentiation • Product redesign • New market entry • New organizational models IV. Game-changing innovation for the future • Reframed economic models • Partnerships with stakeholders Short term Long term Time horizon of a sustainability effort One View on Framing Sustainability for Business Many companies lack a clear, cohesive view of what sustainability is and how they should approach it. Exhibit 4 offers a visual framework that can help these companies conceptualize their efforts. The framework looks at sustainability through two lenses: the time horizon for the sustainability effort and the degree to which the drivers and impacts of the effort are specific to a company or are shared more broadly among the corporate community. This framework categorizes sustainability efforts into one of four quadrants. In the first quadrant are short-term actions that we call table stakes: the minimum, lowest-cost sustainability actions that all companies can—and in many cases must—take, such as complying with...
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