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The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The goal or prize of concerted action is often dened

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Unformatted text preview: lack a common fact base about the full suite of drivers and issues that are relevant to their company and industry. More than half of the respondents in the broader survey group stated a need for better frameworks for understanding sustainability. ▼ As mentioned earlier, companies do not share a common definition or language for discussing sustainability—some define it very narrowly, some more broadly, others lack any corporate definition. ▼ The goal or “prize” of concerted action is often defined too loosely and not collectively understood within the organization. And there’s often no understanding of how to measure progress once actions are undertaken. All of these issues point to a critical need for a thorough and structured gathering and sharing of basic facts about sustainability as a first step toward helping managers to be more decisive in the choices they face. To aid managers in this difficult task, we have developed a simple framework for understanding the drivers a...
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  • Spring '14
  • Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2

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