This preview shows page 1. Sign up to view the full content.
Unformatted text preview: lack a common fact base about the full suite of drivers and issues that are relevant to
their company and industry. More than half of the respondents in the broader survey group stated
a need for better frameworks for understanding sustainability. ▼ As mentioned earlier, companies do not share a common deﬁnition or language for discussing
sustainability—some deﬁne it very narrowly, some more broadly, others lack any corporate
deﬁnition. ▼ The goal or “prize” of concerted action is often deﬁned too loosely and not collectively
understood within the organization. And there’s often no understanding of how to measure
progress once actions are undertaken. All of these issues point to a critical need for a thorough and structured gathering and sharing of basic facts
about sustainability as a ﬁrst step toward helping managers to be more decisive in the choices they face.
To aid managers in this difﬁcult task, we have developed a simple framework for understanding the drivers
View Full Document
This document was uploaded on 03/03/2014.
- Spring '14