The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The rst initiative rolled out earlier this year

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Unformatted text preview: as well. Wal-Mart’s zero waste initiative is also moving forward. The company, which is aiming to eliminate all landfill waste by 2025, was able to reduce waste by 57 percent between 2008 and 2009. It did so by improving inventory management, increasing donations, and ramping up recycling (including 25 billion pounds of cardboard). Now it is striving to push these criteria down into the supply chain, on a three-stage path. First, it wants to get suppliers to rate their products on sustainability criteria. Second, it wants to gather data on product life cycles; third, it is creating a sustainability index that will increase transparency for the consumer. The first initiative, rolled out earlier this year, involves a questionnaire sent to more than 100,000 suppliers. It polls them on four categories: their energy and greenhouse-gas emissions, waste and quality initiatives, “responsibly sourced” materials, and ethical production. Products are also being measured through their life cycle. Collaborating with academics, retailers, NGOs, suppliers, and the government in a consortium, Wal-Mart’s goal is to build a global database of product information. As environmental consulta...
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