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Unformatted text preview: view. But in practice, calculating the costs and beneﬁts of
sustainability investments over time frames that sometimes span generations can be difﬁcult with traditional
economic approaches. This is further exacerbated by the short-term performance expectations of investors
and analysts. The framework mentioned above can provide a company’s board, shareholders, employees,
and investors with a starting point for assessing the potential of short- and long-term moves in sustainability
to create value.
The second challenge is gauging the systemwide effects of sustainability investments. Companies ﬁnd it
difﬁcult enough to identify, measure, and control all of the tangible facets of their business systems. So they
often do not even attempt to model intangibles or externalities such as the environmental and societal
costs and beneﬁts of their current business activities and potential moves in sustainability. This hinders their
ability to get a true sense of the value of investments in sustainability....
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This document was uploaded on 03/03/2014.
- Spring '14