The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The second challenge is gauging the systemwide

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Unformatted text preview: view. But in practice, calculating the costs and benefits of sustainability investments over time frames that sometimes span generations can be difficult with traditional economic approaches. This is further exacerbated by the short-term performance expectations of investors and analysts. The framework mentioned above can provide a company’s board, shareholders, employees, and investors with a starting point for assessing the potential of short- and long-term moves in sustainability to create value. The second challenge is gauging the systemwide effects of sustainability investments. Companies find it difficult enough to identify, measure, and control all of the tangible facets of their business systems. So they often do not even attempt to model intangibles or externalities such as the environmental and societal costs and benefits of their current business activities and potential moves in sustainability. This hinders their ability to get a true sense of the value of investments in sustainability....
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This document was uploaded on 03/03/2014.

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