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Unformatted text preview: a wide-ranging series
of interviews with experts in widely varied disciplines at MIT (including civil engineering, energy
science, management strategy, urban studies, and others) plus interviews of Boston Consulting Group
experts. Second, we interviewed more than 50 thought leaders about the topic of sustainability. The
interviewees, listed on page 34, included managers, C-level business executives, academics, and
experts from NGOs, governmental organizations, advisory services ﬁrms, and think tanks.
Finally, informed by those interview sets, we developed a 20-question electronic survey drawing on
hypotheses we jointly developed from our interviews with thought leaders in sustainability. The survey
was available online throughout March and April 2009. Survey Respondents
More than 2,000 respondents participated in the survey; they represented a broad mix of companies
and organizations. (See page 23, Exhibit 7: A Diverse Mix of Leaders Responded to the Sustainability
Survey.) The data and analyses in this report reﬂect the 1,560 survey responses from business leaders
at for-proﬁt companies. The large number of survey responses allows for statistical signiﬁcance across
all of the major categories examined.
An additional 462 survey responses from nonproﬁt executives, academics, government ofﬁcials,
and others were analyzed separately. This analysis is available at MIT Sloan Management Review’s
Sustainability Initiative Web site, http://sloanreview.mit.edu/sust...
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This document was uploaded on 03/03/2014.
- Spring '14