The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The survey was available online throughout march and

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Unformatted text preview: a wide-ranging series of interviews with experts in widely varied disciplines at MIT (including civil engineering, energy science, management strategy, urban studies, and others) plus interviews of Boston Consulting Group experts. Second, we interviewed more than 50 thought leaders about the topic of sustainability. The interviewees, listed on page 34, included managers, C-level business executives, academics, and experts from NGOs, governmental organizations, advisory services firms, and think tanks. Finally, informed by those interview sets, we developed a 20-question electronic survey drawing on hypotheses we jointly developed from our interviews with thought leaders in sustainability. The survey was available online throughout March and April 2009. Survey Respondents More than 2,000 respondents participated in the survey; they represented a broad mix of companies and organizations. (See page 23, Exhibit 7: A Diverse Mix of Leaders Responded to the Sustainability Survey.) The data and analyses in this report reflect the 1,560 survey responses from business leaders at for-profit companies. The large number of survey responses allows for statistical significance across all of the major categories examined. An additional 462 survey responses from nonprofit executives, academics, government officials, and others were analyzed separately. This analysis is available at MIT Sloan Management Review’s Sustainability Initiative Web site,
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This document was uploaded on 03/03/2014.

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