The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The time to take risks is when youre successful not

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Unformatted text preview: —rather than simply reacting to it. ▼ Capital markets are paying more attention to sustainability and using it as a gauge to evaluate companies and make investment decisions. ▼ First movers are likely to gain a commanding lead, and it may become increasingly difficult for competitors to catch up. The experiences of executives already wrestling with sustainability-driven business issues suggest that companies need not make large, immediate investments in new programs. The findings reveal instead that what is essential is that companies start to think more broadly and proactively about sustainability’s potential impact on their business and industry—and begin to plan and act. The time to take risks is when you’re successful, not when you’re sliding d own the slope. Tim Mohin principal consultant, Environmental and Occupational Risk Management; former senior manager for supplier responsibility, Apple; former director of sustainable development, Intel MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:16 01_BOSS_Sustainability Report_1-16.indd Sec2:16 16 9/9/09 7:03:16 AM 9/9/09 7:03:16 AM Exhibits Exhibit 1. At Respondents' Companies, the Downturn Has Had Little Effect on the Commitment to Sustainability 70 percent of respondents said that they have maintained or increased their commitments to sustainability How has the current economic downturn affected your organization’s commitment to addressing sustainability issues? Commitment to su...
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