Unformatted text preview: artnerships and alliances with
critical inﬂuencer groups (such as regulators, NGOs, experts, communities, and other companies) so that
they can learn about and jointly develop innovative solutions. Mining ﬁrm Rio Tinto, for example, leads an
industrywide initiative in sustainable development and has ties to the International Council on Mining and
Metals. (See the Mini-Case on page 26, “Rio Tinto: Mining the Social Dimensions of Its Vast Operations.”)
They create a robust business case for sustainability. In developing the ﬁnancial case for sustainability,
ﬁrst-class companies speak the language of business: value creation. They assess their sustainability
strategies as they would any investment, systematically evaluating each value-creation lever—including the
intangibles, which are more difﬁcult to model.
These companies also make effective trade-offs between short-term expectations and longer-term impact,
bringing the same long-term mind-set to sustainability investment decisions as they do to other routine
long-term bets. They take into account in all external factors and system effects when analyzing the
business case for sustainability, assessing the full set of costs and beneﬁt...
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- Spring '14
- Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2