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Unformatted text preview: ized a global brand risk if it operated without
such a license. Rio Tinto also helped form the International Council on Mining & Metals, which encourages
sustainable practices across the mining sector. “ We have to be perfectly frank about what we do. We have a large
footprint; we do move a lot of dirt. We have to create an environment
where local (and to some extent global) stakeholders can see us
moving that type of material in a manner respectful to the community,
respectful to science, respectful to the environment, respectful of our
employees, that is seen to be sustainable.”
CEO, Rio Tinto MIT SLOAN MANAGEMENT REVIEW 03_BOSS_Case Studies_24-28.indd 26
03_BOSS_Case Studies_24-28.indd 26 26 9/9/09 7:09:52 AM
9/9/09 7:09:52 AM GENERAL ELECTRIC:
An Opportunistic Push into Sustainable Business
Backstory: General Electric Co. decided sustainability was a business opportunity rather than a cost and
pushed into the ﬁeld in 2005 with its ecomagination initiative. But the prod...
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This document was uploaded on 03/03/2014.
- Spring '14