The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Under the new design and production methods these

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Unformatted text preview: ocess. If the athletic shoe was streamlined to cut waste and material by reducing the number of components, the production efficiencies could offset the cost of more sustainable materials. Impact: Nike began implementing zero waste and streamlined production around its Considered line of athletic footwear and apparel. That leading-edge line now comprises 15 percent of its products. The company aims to convert all athletic shoes to Considered standards by 2011, all clothing by 2015, and all equipment like balls, gloves, and backpacks by 2020. Under the new design and production methods, these products reduce waste by up to 67 percent, cut energy use by 37 percent, and slash solvent use by 80 percent compared with other Nike products. “Companies and people who really understand this are better equipped because it forces you to think much deeper. It’s a very complex, sophisticated challenge and it just forces deeper, better thinking.” Darcy Winslow former general manager of Global Women’s Fitness, Nike; CEO and founder, Designs for a Sustainable World Collaborative MIT SLOAN MANAGEMENT REVIEW 03_BOSS_Case...
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This document was uploaded on 03/03/2014.

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