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Unformatted text preview: ocess. If the athletic shoe was streamlined to cut waste and
material by reducing the number of components, the production efﬁciencies could offset the cost of more
Impact: Nike began implementing zero waste and streamlined production around its Considered line
of athletic footwear and apparel. That leading-edge line now comprises 15 percent of its products. The
company aims to convert all athletic shoes to Considered standards by 2011, all clothing by 2015, and all
equipment like balls, gloves, and backpacks by 2020. Under the new design and production methods, these
products reduce waste by up to 67 percent, cut energy use by 37 percent, and slash solvent use by
80 percent compared with other Nike products. “Companies and people who really understand this are better equipped
because it forces you to think much deeper. It’s a very complex,
sophisticated challenge and it just forces deeper, better thinking.”
former general manager of Global Women’s Fitness, Nike;
CEO and founder, Designs for a Sustainable World Collaborative MIT SLOAN MANAGEMENT REVIEW 03_BOSS_Case...
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This document was uploaded on 03/03/2014.
- Spring '14