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Unformatted text preview: tive BP’s alternative
e nergy business is for people coming into the company. And where—
certainly up until very, very recently—many good graduates would not
consider a career in the oil industry, they will consider a career in an
a lternative energy business, even if it is inside an oil company.
former executive vice president, BP,
and former chief executive officer, BP Alternative Energy
By a wide margin, respondents in the broader survey group identiﬁed the impact on a company’s image and
brand as the principal beneﬁt of addressing sustainability. (See Exhibit 3 on page 19.) But interviewees in the
thought leader group rarely cited this factor (or when they did, they described it as a second-order beneﬁt),
emphasizing instead a broad continuum of rewards that were grounded more in value creation—particularly
sustainability’s potential to deliver new sources of competitive advantage. Several thought leaders offered
other provocative ideas about the potential beneﬁts of addressing sustainability. For example, some thought
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This document was uploaded on 03/03/2014.
- Spring '14