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The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Vivienne cox former executive vice president bp and

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Unformatted text preview: tive BP’s alternative e nergy business is for people coming into the company. And where— certainly up until very, very recently—many good graduates would not consider a career in the oil industry, they will consider a career in an a lternative energy business, even if it is inside an oil company. Vivienne Cox former executive vice president, BP, and former chief executive officer, BP Alternative Energy By a wide margin, respondents in the broader survey group identified the impact on a company’s image and brand as the principal benefit of addressing sustainability. (See Exhibit 3 on page 19.) But interviewees in the thought leader group rarely cited this factor (or when they did, they described it as a second-order benefit), emphasizing instead a broad continuum of rewards that were grounded more in value creation—particularly sustainability’s potential to deliver new sources of competitive advantage. Several thought leaders offered other provocative ideas about the potential benefits of addressing sustainability. For example, some thought l...
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  • Spring '14
  • Business, MIT Sloan School of Management, Massachusetts Institute of Technology, MIT Sloan Management Review, sustainability initiative, 01_BOSS_Sustainability Report_1-16.indd Sec2

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