The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

The Mini Cases 5 Companies 5 Strategies 5 Transformations

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Unformatted text preview: usinesses in supply chain 3% Media Environmental organizations (NGOs) 2% Other 2% Community activists 2% 0 10 20 30 40 50 Percentage of respondents MIT SLOAN MANAGEMENT REVIEW 08_BOSS_survey questions_45-80.indd 64 08_BOSS_survey questions_45-80.indd 64 64 9/9/09 8:09:07 AM 9/9/09 8:09:07 AM Q12. Continued Q12. ”Other” Comments Primary themes Customers Society/ community Not necessary/ possible / beneficial Direct quotes "Corporate clients." "Customers (B2B not consumers)." "Our clients." "Community activities." "The community by itself." "Residents/citizens." "Family." "Students." "Do not believe we need more or improved communication." "None, irrelevant for us." "There would be very, very little benefit." "None, it's a waste of money and resources." "None apply, sustainability is not an issue." Note: based on 42 total comments. MIT SLOAN MANAGEMENT REVIEW 08_BOSS_survey questions_45-80.indd 65 08_BOSS_survey questions_45-80.indd 65...
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This document was uploaded on 03/03/2014.

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