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Unformatted text preview: beneﬁts to your organization
in addressing sustainability issues?
(Please choose the top 3 and rank them in order of drive where 1 = most drive.)
Improved company image or brand equity
Employee satisfaction, morale, retention
Business model or process innovation
Product, service, or market innovation
New sources of revenue or cash ﬂow
Effective risk management
Enhanced stakeholder relations
brand image 35% Cost savings 10% Competitive advantage 10% Employee satisfaction,
morale, retention 9% Product, service,
or market innovation 9% Business model or
process innovation 8% New sources of
revenue or cash flow 8%
5% Effective risk management
0 10 20 30 40 Percentage of respondents
Note: Shows top-ranked response. MIT SLOAN MANAGEMENT REVIEW 08_BOSS_survey questions_45-80.indd 58
08_BOSS_survey questions_45-80.indd 58 58 9/9/09 8:09:06 AM
9/9/09 8:09:06 AM Q9. Continued Q9. “Other” Comments...
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This document was uploaded on 03/03/2014.
- Spring '14