The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Indd 67 67 9909 80908 am 9909 80908 am q14 how does

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Unformatted text preview: efforts were publicized 4% Don’t understand stakeholder needs 2% 0 10 20 30 40 50 Percentage of respondents MIT SLOAN MANAGEMENT REVIEW 08_BOSS_survey questions_45-80.indd 66 08_BOSS_survey questions_45-80.indd 66 66 9/9/09 8:09:08 AM 9/9/09 8:09:08 AM Q13. Continued Q13. “Other” Comments Primary themes Not organized/ aligned adequately Direct quotes "Too many people creating messaging." "Lack of clarity on concrete action plan." "No effective method to communicate with 100,000+ stakeholders." "Lack of common parlance, lingo, mass audience, examples." Managing audience perceptions/ skepticism "Skepticism and prejudice of audience." "How to equate green values with a luxury brand." "Hidden agendas of environment groups skews reporting." "Perception of our industry." "Fear of misunderstanding by government and regulators." Inadequate resources "Not enough money to develop a proper communication." "Resource constraints." "Not adequately resourced to effectively communicate." Not relevant/ no incentive "Insufficient payback for such efforts (no incentive to do)." "We don't worry about what they think." "No value proposition, and no results on climate or environment, bad investment, waste of money resources." "No challenge because we...
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This document was uploaded on 03/03/2014.

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