The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Indd sec23 01bosssustainability report1 16indd sec23

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Unformatted text preview: Sustainability Report_1-16.indd Sec2:3 01_BOSS_Sustainability Report_1-16.indd Sec2:3 3 9/9/09 7:03:14 AM 9/9/09 7:03:14 AM Thought leaders and executives with experience in sustainability interpreted sustainability concerns (and their management implications) far more broadly than did executives lacking such experience. This understanding can open sometimes surprising opportunities for capturing advantage. ▼ While sustainability’s so-called novice practitioners thought of the topic mostly in environmental and regulatory terms, with any benefits stemming chiefly from brand or image enhancement, practitioners with more knowledge about sustainability expanded the definition for sustainability well outside the “green” silo. They tended to consider the economic, social, and even personal impacts of sustainability-related changes in the business landscape. Simply put, they saw sustainability as an integral part of value creation. ▼ Self-identified experts in sustainability believed more strongly in the importance of...
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This document was uploaded on 03/03/2014.

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