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Unformatted text preview: Sustainability Report_1-16.indd Sec2:3
01_BOSS_Sustainability Report_1-16.indd Sec2:3 3 9/9/09 7:03:14 AM
9/9/09 7:03:14 AM Thought leaders and executives with experience in sustainability interpreted sustainability concerns
(and their management implications) far more broadly than did executives lacking such experience.
This understanding can open sometimes surprising opportunities for capturing advantage.
▼ While sustainability’s so-called novice practitioners thought of the topic mostly in environmental
and regulatory terms, with any beneﬁts stemming chieﬂy from brand or image enhancement,
practitioners with more knowledge about sustainability expanded the deﬁnition for sustainability
well outside the “green” silo. They tended to consider the economic, social, and even personal
impacts of sustainability-related changes in the business landscape. Simply put, they saw
sustainability as an integral part of value creation. ▼ Self-identiﬁed experts in sustainability believed more strongly in the importance of...
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This document was uploaded on 03/03/2014.
- Spring '14