The Mini Cases 5 Companies, 5 Strategies, 5 Transformations

Mitedusustainability mit sloan management review

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Unformatted text preview: oanreview.mit.edu/sustainability/. MIT SLOAN MANAGEMENT REVIEW 01_BOSS_Sustainability Report_1-16.indd Sec2:2 01_BOSS_Sustainability Report_1-16.indd Sec2:2 2 9/9/09 1:28:58 PM 9/9/09 1:28:58 PM Executive Summary There is a strong consensus that sustainability is having—and will continue to have—a material impact on how companies think and act. ▼ More than 92 percent of survey respondents said that their company was addressing sustainability in some way. ▼ There was also a strong consensus that the underlying drivers of sustainability are highly complex, interrelated, and secular, and that the corporate sector will play a key role in solving the long-term global issues related to sustainability. Sustainability is surviving the downturn. ▼ Fewer than 25 percent of survey respondents said that their company had decreased its commitment to sustainability during the downturn. ▼ Respondents in some segments, such as the automotive industry and the media and entertainment industry, have reported an increased company commitment to sustainabil...
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