This preview shows page 1. Sign up to view the full content.
Unformatted text preview: iversity. Once again, 28 of
the surveys collected were considered to be valid. Population Among the 28 NCS subjects, 11 were male and 17 female; 12 were teachers,
and 16 were postgraduates of English linguistics; their ages ranged from 22
to 59. Among the 28 NES subjects, 10 were male and 18 female; 26 were
Americans, and 2 were Canadians; their ages ranged from 20 to 64. Data analysis Among the ten initiating words, only one word - food - was
show the associations. The Chinese words and phrases associated by the
NCS subjects were translated into English by the author before
categorization. Then all the items listed by the subjects were classified
into different categories. The number that followed each item (see Table
1) indicates the times the word or phrase appeared, or the number of
people who listed that word or phrase. If the item appeared only once,
number (1) was omitted. Table 1 shows the analysis: Table 1:
word associations NES NCS Kinds of
food Hamburgers (5). ice-cream (41,
pizza (3); dessert (3), fruit (3),
salad (2). groceries (2), meat (2).
milk (2), pasta, grub, steak,
chocolate, baked goods, candy,
dumplings, chicken, tofu, hot
sauce, cheeseburger, cookie,
coffee, cherries, berries,
ingredients Steamed bread (14), noodle (10),
rice (9). meat (9). fish (7).
bread (7). egg (5). tomato (5),
vegetable (4), cookie (4),
chicken (3), jiaozi (3), hot pepper
(3), dish (2), salad (2), steamed
stuff bun (2), biscuit (2), apple (2),
candy (2), porridge (2), water (2),
banana (2), hamburger (2),
mutton, cake, Chinese pie, sunflower seeds, gruel, coffee, cola Meals Lunch (4), breakfast (3), dinner (2).
View Full Document
This note was uploaded on 12/15/2013 for the course BUSINESS 2255 taught by Professor Stan during the Winter '13 term at USC.
- Winter '13