This can be shown in the following survey of word

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Unformatted text preview: or images. This can be shown in the following survey of word associations. A survey of word associations was designed for native Chinese speakers (NCE) and native English speakers (NES) (see Appendix). The survey for NCS is in Chinese, and that for NES in English. In the survey, ten words (food, clothes, family, friend, job, money, culture, success, happiness, love), which are related most closely to people’s lives, and cover both material and spiritual aspects of life, were chosen as prompts. The subjects were asked to write down six additional words or expressions that they associated with each of the ten words. That is to say, the subjects were asked to add six words or expressions after each of the ten chosen words, making 60 words in all. 329 The relationship between culture and language articles welcome Data collection Between 28 March and 8 June 1998, 40 copies of the survey were distributed to NES by Joni Strohm, an American expert in Qufu Normal University, Qufu, China, who was also the personnel officer of the English Language Institute in China. All of the NES subjects were EFL teachers working in China. In all, 28 valid surveys were collected. A further 30 copies of the survey distributed to NCS were collected between 12 November and 16 December 1998. Some of the NCS subjects were Chinese English teachers, and others were postgraduates in English Linguistics from Qufu Normal Un...
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