This preview shows page 1. Sign up to view the full content.
Unformatted text preview: or images. This can be shown in the
following survey of word associations.
A survey of word associations was designed for native Chinese speakers
(NCE) and native English speakers (NES) (see Appendix). The survey
for NCS is in Chinese, and that for NES in English. In the survey, ten
words (food, clothes, family, friend, job, money, culture, success,
happiness, love), which are related most closely to people’s lives, and
cover both material and spiritual aspects of life, were chosen as prompts.
The subjects were asked to write down six additional words or
expressions that they associated with each of the ten words. That is to
say, the subjects were asked to add six words or expressions after each of
the ten chosen words, making 60 words in all.
329 The relationship between culture and language articles welcome Data collection Between 28 March and 8 June 1998, 40 copies of the survey were
distributed to NES by Joni Strohm, an American expert in Qufu Normal
University, Qufu, China, who was also the personnel officer of the
English Language Institute in China. All of the NES subjects were EFL
teachers working in China. In all, 28 valid surveys were collected.
A further 30 copies of the survey distributed to NCS were collected
between 12 November and 16 December 1998. Some of the NCS
subjects were Chinese English teachers, and others were postgraduates
in English Linguistics from Qufu Normal Un...
View Full Document
- Winter '13