Subjects were shown two commercials for each of ten

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Unformatted text preview: low-recall.” The data are shown in the file Brain Activity.xlsx. The data shows an index of the total amount of brain activity from the random sample of subjects while they were watching these commercials. Researchers want to know if brain wave activity was higher for high-recall ads compared to low-recall ads. Hypothesis Tests To Try… Researchers conducted a study to estimate the relationship between a subject’s brain activity while watching a television commercial and the subject’s subsequent ability to recall the contents of the commercial. Subjects were shown two commercials for each of ten products. For each commercial the ability to recall the commercial 24 hours later was measured. Each member of a pair of commercials viewed by a specific subject was then designated “high-recall” or “low-recall.” The data are shown in the file Brain Activity.xlsx. The data shows an index of the total amount of brain activity from...
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This document was uploaded on 03/05/2014.

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