A survey conducted immediately after the new campaign

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Unformatted text preview: und by adding and subtracting the margin of error from the point estimate Example Market Research Associates is conducting research to evaluate the effectiveness of a client’s new advertising campaign. A survey conducted immediately after the new campaign showed 120 out of 250 households “aware” of the client’s product. Before the new campaign began, a telephone survey of 150 households in the test market area showed 60 households “aware” of the client’s product. Hypothesis Tests Example Market Research Associates is conducting research to evaluate the effectiveness of a client’s new advertising campaign. A survey conducted immediately after the new campaign showed 120 out of 250 households “aware” of the client’s product. Before the new campaign began, a telephone survey of 150 households in the test market area showed 60 households “aware” of the client’s product. Hypothesis Tests Example Market Research Associates is conducting research to evaluate the effectiveness of a client’s new advertising campaign. A survey conducted...
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This document was uploaded on 03/05/2014.

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