Hypothesis tests example market research associates

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Unformatted text preview: t of 250 households “aware” of the client’s product. Before the new campaign began, a telephone survey of 150 households in the test market area showed 60 households “aware” of the client’s Is pBefore< pAfter? Test null hypothesis D = pBefore– product. pAfter ≥ 0: Hypothesis Tests Example Market Research Associates is conducting research to evaluate the effectiveness of a client’s new advertising campaign. A survey conducted immediately after the new campaign showed 120 out of 250 households “aware” of the client’s product. Before the new campaign began, a telephone survey of 150 households in the test market area showed 60 households “aware” of the client’s product. Hypothesis Tests Example Market Research Associates is conducting research to evaluate the effectiveness of a client’s new advertising campaign. A survey conducted immediately after the new campaign showed 120 out of 250 households “aware” of the client’s product. Before the new campaign began, a telephone survey of 150 households in the test market...
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