Chapter-6_Presentation-of-the-Demographic-Profile-and-the-Descriptive-Findings.pptx

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Business Research with Statistical Applications: Textbook and Guidebook for Doing and Writing Research Danilo M. Te, DBA . Divina V. Sabanal, DBM Jovelyn A. Castro, LPT, DM . Christhoffer P. Lelis, LPT, PhD Authors
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Chapter 6: Presentation of the Demographic Profile and the Descriptive Findings
Lesson Contents Respondents’ demographic profile. Other demographic findings – preferences , ranking. Level of interpretation. LESSON / CHAPTER 6
Learning Outcomes After studying this chapter, the student should be able to: 1. learn how to present the demographic profile of respondents; and 2. know the method of presenting the descriptive research findings – preferences, ranking, and level of perception. LESSON / CHAPTER 6
Presentation of descriptive research output When presenting the output of descriptive research, it normally starts with the presentation of the respondents’ demographic profile and then followed by the major findings of the study. To give context to the reader, the presentation is preceded with some discussion on how the data were gathered and the supporting activities that resulted in the successful data gathering. When presenting, start with a descriptive discussion before the frequency table or pie chart is presented.

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