M cheung william tan and carson woo 37 busi 335 data

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Unformatted text preview: me, product, or customer Cognos PowerPlay Web Cognos PowerPlay for Windows BUSI 335 Cognos PowerPlay Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 37 BUSI 335 Data Mining Mining Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 38 Data Mining: Example Mining: Example • The process of examining large sets of detail • Identify the factors that influence measures such as data to arrive at relationships, trends, and projections of future outcomes • Data mining applications are used to: sales, customer loyalty, and profit margin • Answer what-if questions, e.g. “If someone buys something what else will he/she buy? something, what else will he/she buy? – Perform what-if analysis – Make predictions predictions – Facilitate decision making • Usually requires statistical models to exploit the requires statistical models to exploit the hidden facts and patterns from the data Cognos Scenario Scenario BUSI 335 Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 39 BUSI 335 Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 40 Summary Summary Reporting Systems Reporting Systems Components of a Reporting System • Relationship between BI applications and between BI applications and Operational applications • Characteristics of the Decision Support Systems (DSS) • Components of the DSS • Data Warehouse and Data Mining Source: Database Processing by David M. Kroenke BUSI 335 Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 41 BUSI 335 Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 42...
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This document was uploaded on 03/04/2014 for the course COMM 335 at The University of British Columbia.

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