9 - Business Intelligence

Processed data or information that conveys some data

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Unformatted text preview: asting, and data mining. – Processed data or information that conveys some data or information that conveys some individuals’ understanding or learning applicable to a problem or activity BUSI 335 Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 5 BUSI 335 Relationship of Operational and BI Applications and BI Applications External Data Sources Sources (Unstructured) External Data Sources (Structured) • A business information system designed to Operational Databases assist in decision making where the decision th process is relatively unstructured and only part of the information needed is structured in of the information needed is structured in advance. • Unstructured problems include: problems include: Operational DBMS BI Applications OLAP Reporting Data Mining Text Mining − − − − − Operational Applications (Order Entry, Call Center, Inventory, etc.) Inventory, etc.) Management users BUSI 335 6 What is a DSS? BI DBMS DBMS DSS Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo Functional users 7 BUSI 335 production scheduling inventory control credit evaluation, budget preparation project scheduling mergers and acquisitions and acquisitions Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 8 Examples of Structured and Semi-structured Problems Problems Structured Structured vs Unstructured Problems Problems Business problems vary from structured to unstructured. Many fall between the two extremes and are considered considered semistructured. BUSI 335 • Structured Problems − one whose optimal solution can be reached through a single set of steps, i.e. algorithm, e.g. finding fi the shortest route for picking up and delivering shipments delivering shipments • Unstructured Problems − one for which there is no algorithm to follow to reach an optimal solution, e.g. return on investment in a certain portfolio of stocks in certain portfolio of stocks Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 9 STRUCTURED PROBLEMS PROBLEMS How many workers are...
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