9 - Business Intelligence

Li a what is our optimal order quantity for raw

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Unformatted text preview: needed to fully staff production line A? li A? What is our optimal order quantity for raw material Z based on our production? SEMI-STRUCTURED PROBLEMS What are the benefits of merging with XYZ Inc. How will the consumer react if we lower the price of our product by 10%? Which of our regions Which of our regions yields the highest revenue per salesperson? salesperson? What is the best is the best advertisement campaign to launch our new financial service? financial service? BUSI 335 Characteristics Characteristics of a Decision Support System Support System • • • Factors information requirements are not known in advance information requirements are not known in advance Supports problem solving and decision making where the situation is only partly structured the situation is only partly structured Provides information needed to define and solve the problem Works both with files and databases and with people working online with the system Provides information in a format determined by the recipient at the time of need BUSI 335 Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 10 Comparison of DSS and MIS of DSS and MIS • Assists people who make decisions where • Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 11 DSS MIS Problem Type Handle unstructured Used with more problems structured problems Information Supports s pecific specific decisions Summary , exception e xception and ad hoc reports Support Does not replace the decision maker d ecision m aker May make automatic decisions Approach Provides interactive reports on screens Uses regularly produced reports Development Users are usually more directly involved in its development Usually developed by IS personnel BUSI 335 Copyright © 2009-10 Y.M. Cheung, William Tan and Carson Woo 12 Components of DSS Components of a DSS • User interaction with the system • Supports interaction with non-technical Data Model Based Management Management Database Dialog Management Management Analysis Models users • Concepts covered in the User Interface Design lecture • Examples: menu, form-based interaction, icons, dialog boxes, command lines • Also responsible for displaying the results of the analysis (tables, graphs, animation) Dialog Management Us...
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