What is meant by “distributing services”? How can an
experience or something intangible be distributed?
Why is it important to consider the distribution of core and
supplementary services both separately and jointly?
What risk and opportunities are entailed for a retail service
firm in adding electronic channels of delivery by
paralleling an existing channel involving physical stores, or
replacing the physical stores with a combined Internet and
call center channel? Give examples.
Why should service marketers be concerned with new
developments in mobile communications?