MSE Tutorial ans.pdf - Activity 13 1 What is meant by...

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Activity 13: 1. What is meant by “distributing services”? How can an experience or something intangible be distributed?
2. Why is it important to consider the distribution of core and supplementary services both separately and jointly?
3. What risk and opportunities are entailed for a retail service firm in adding electronic channels of delivery by a) paralleling an existing channel involving physical stores, or b) replacing the physical stores with a combined Internet and call center channel? Give examples.
4. Why should service marketers be concerned with new developments in mobile communications?
5. What marketing and management challenges are raised by the use of intermediaries in a service setting?

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