Copy_of_Chapter_2_HW_Questions - Chapter 2 – Putting the...

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Chapter 2 – Putting the Customer FirstPlease respond to the following questions in complete sentences12 Points1.What is the most important aspect of Marketing? Include examples of howorganizations do this (Section 2.1): The most important aspect of marketingis definitely the marketing concept.The marketing concept is thephilosophy that firms need to analyze the needs of consumers and makedecisions to satisfy those needs, better than the competition. To achievethe goals in the marketing concept, companies need to maintainrelationships, and put the customer first. Those are just two examples, butthere are many more.2.Who was Abraham Maslow and what were his contributions to the field of

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Term
Spring
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dsa
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