Chapter 4 Magazines

Chapter 4 Magazines - reader experience as a guide for...

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Chapter 4 Magazines Vocabulary Postal Act of 1979: Discounted magazine mail rates Muckraking: Investigative reporting Ida Tarbell: Exposed Standard Oil Lincoln Steffers: Exposed municipal corruption Upton Sinclair: Exposed meat packing industry Harold Ross: Personality profile AARP Magazine: Largest circulation but limited to AARP members Readers Digest: Largest circulation news-rack magazine Henry Luce: Founder of Time, Life, borrowed money, hit Time: First news magazine Parade: Largest magazine circulation Sara Josepha Hale: Founded first women’s magazine Seven Sisters: Leading women’s magazine CPM: Cost per thousand Highbrow slicks: Cerebral magazines, edited for the intelligentsia Reader Usage Measure (RUM): A tool developed by the magazine industry to score
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Unformatted text preview: reader experience as a guide for designing magazine conceptually and for editing content a. The first successful magazines in the US in 1820s were cheap compared to books b. Early magazines created national audiences unlike newspapers which were local c. Subsidized magazines so that prices were very affordable d. Magazines were used for advertising in the 1800s to build national markets e. Agriculture and cottage industry economy into a modern economy f. 12K magazines vie for readers in the US g. 90% of US reads around 10 issues per month h. 500+ new magazines a year, 1/5 survive to third year i. Magazines are used to expose things in society j. Muckraking led to reforms in industries k....
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This note was uploaded on 04/08/2008 for the course COMM 101 taught by Professor Steinfatt during the Fall '08 term at University of Miami.

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