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MGT353 - Chapter 02

MGT353 - Chapter 02 - CHAPTER 2 Managing Public Issues and...

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2/11/2014 1 CHAPTER 2 Managing Public Issues and Stakeholder Relationships Ch. 2: Key Learning Objectives 1. Evaluating public issues and their significance to the modern corporation 2. Applying available tools or techniques to scan an organization’s multiple environments 3. Describing the steps in the issue management process and determining how to make the process most effective 2-2
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