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BUS350 - Ch.11

BUS350 - Ch.11 - International Business PaulMcAfee...

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1 of 40 International Business Paul McAfee – Keuka College
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2 of 40 Chapter 11 The Strategy of International Business
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3 of 40 Strategy Introduction Question : What actions can managers take to compete more effectively in a global economy? Managers must consider the benefits of expanding into foreign markets which strategies to pursue in foreign markets the value of collaboration with global competitors the advantages of strategic alliances
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4 of 40 Strategy and the Firm Question : What is strategy? A firm’s strategy can be defined as the actions that managers take to attain the goals of the firm Typically, strategies focus on profitability and profit growth Profitability refers to the rate of return the firm makes on its invested capital ( ROIC ) Profit growth is the percentage increase in net profits over time
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