2 of 40Chapter 11The Strategy of InternationalBusiness
3 of 40Strategy IntroductionQuestion:What actions can managers take to competemore effectively in a global economy?Managers must consider•the benefits of expanding into foreign markets•which strategies to pursue in foreign markets•the value of collaboration with global competitors•the advantages of strategic alliances
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4 of 40Strategy and the FirmQuestion:What is strategy?A firm’sstrategycan be defined asthe actions thatmanagers take to attain the goals of the firmTypically, strategies focus on profitability and profitgrowthProfitabilityrefers tothe rate of return the firmmakes on its invested capital (ROIC)Profit growthisthe percentage increase in netprofits over time