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Unformatted text preview: Stakeholders of Business 1-18 Figure 1.3 A Firm and Its Stakeholders 1-19 Stakeholder Analysis It is part of every manager’s job Process whereby identify relevant stakeholders and
analyze their interest and power Asks 4 questions: Who are the relevant stakeholders?
What are the interests of each stakeholder?
What is the power of each stakeholder?
How are coalitions likely to form?
1-20 Stakeholder Analysis – Question 1
Who are the Relevant Stakeholders? Answer this question by drawing market and nonmarket
stakeholder maps Recognize that not all of groups are relevant to every
• Some businesses sell directly to the public and will not have
• A certain stakeholder may not be relevant to a particular
1-21 Stakeholder Analysis – Question 2
What are the interests of each stakeholder? Analyzing stakeholder interests includes addressing: What are the groups’ concerns? What does the group want/expect from their relationship with the
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This document was uploaded on 03/05/2014.
- Fall '14