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02 BUS 444 Chap 2

02 BUS 444 Chap 2 - Chapter Two BUS 444 Strategic...

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Analyzing the External Environment of the Firm Chapter Two BUS 444 – Strategic Management Paul McAfee
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After reading this chapter, you should have a good understanding of: LO1 The importance of developing forecasts of the business environment. LO2 Why environmental scanning, environmental monitoring, and collecting competitive intelligence are critical inputs to forecasting. LO3 Why scenario planning is a useful technique for firms competing in industries characterized by unpredictability and change. LO4 The impact of the general environment on a firm’s strategies and performance. Learning Objectives 2 of 40
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