04b BUS 444 Chap 4

04b BUS 444 Chap 4 - RecognizingaFirms IntellectualAssets...

Info iconThis preview shows pages 1–11. Sign up to view the full content.

View Full Document Right Arrow Icon
Recognizing a Firm’s Intellectual Assets : Moving beyond a Firm’s Tangible Resources Chapter Four
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Learning Objectives After reading this chapter, you should have a good understanding of: LO1 Why the management of knowledge professionals and knowledge itself are so critical in today’s organizations. LO2 The importance of recognizing the interdependence of attracting, developing and retaining human capital. LO3 The key role of social capital in leveraging human capital within and across the firm. LO4 The importance of social networks in knowledge management and in promoting career success. 4-2
Background image of page 2
Learning Objectives (cont.) LO5 The vital role of technology in leveraging knowledge and human capital. LO6 Why “electronic” or “virtual” teams are critical in combining and leveraging knowledge in organizations and how they can be made more effective. LO7 The challenge of protecting intellectual property and the importance of a firm’s dynamic capabilities. 4-3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The Central Role of Knowledge in Today’s Economy Knowledge economy wealth is increasingly created by effective management of knowledge workers instead of by the efficient control of physical and financial assets. 4-4
Background image of page 4
The Central Role of Knowledge in Today’s Economy Intellectual capital the difference between a firm’s market value and book value a measure of the value of a firm’s intangible assets 4-5
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The Central Role of Knowledge in Today’s Economy Intellectual capital (cont.) reputation, employee loyalty and commitment, customer relationships, company values, brand names, and the experience and skills of employees 4-6
Background image of page 6
Ratio of Market Value to Book Value for Selected Companies
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
The Central Role of Knowledge in Today’s Economy Human capital individual capabilities, knowledge, skills, and experience of the company’s employees and managers Social capital the network of relationships that individuals have throughout the organization 4-8
Background image of page 8
The Central Role of Knowledge in Today’s Economy (cont.) Knowledge Explicit knowledge Tacit knowledge 4-9
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Knowledge Explicit knowledge
Background image of page 10
Image of page 11
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 39

04b BUS 444 Chap 4 - RecognizingaFirms IntellectualAssets...

This preview shows document pages 1 - 11. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online