03 BUS 444 Chap 3

Lo 8 how firms are using internet technologies to add

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Unformatted text preview: be interrelated. LO 8 How firms are using Internet technologies to add value and achieve unique advantages. (Appendix) 3-3 The Limitations of SWOT Analysis • Strengths may not lead to an advantage • SWOT’s focus on the external environment is too narrow • SWOT gives a one-shot view of a moving target • SWOT overemphasizes a single dimension of strategy 3-4 Value‐Chain Analysis • Value-chain analysis a strategic analysis of an organization that uses value creating activities. • Value is the amount that buyers are willing to pay for what a firm provides them and is measured by total revenue 3-5 Value‐Chain Analysis • Primary activities contribute to the physical creation of the product or service, its sale and transfer to the buyer, and its service after the sale. inbound logistics, operations, outbound logistics, marketing and sales, and service 3-6 QUESTION In assessing its primary activities, an airline would examine: A. Employee training programs B. Baggage handling C. Crite...
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