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R&D and other departments Excellent professional qualifications of
3-17 Support Activity: General Administration
• Typically supports the entire value chain
and not individual activities Effective planning systems Excellent relationships with diverse
stakeholder groups Effective information technology to integrate
value-creating activities 3-18 Interrelationships among Value‐Chain Activities within and across Organizations
Two levels Interrelationships Relationships among
activities within the firm among activities within
the firm and with another
3-19 Value Chains in Service Industries* * Will your class project be a service organization?
3-20 Resource‐Based View of the Firm
• Resource-based view of the firm perspective that firms’ competitive
advantages are due to their endowment of
strategic resources that are valuable, rare,
costly to imitate, and costly to substitute.
3-21 Resource‐Based View of the Firm
• Two perspectives The internal analysis of phenomena within a
company An external analysis of the industry and its
3-22 Types of Resources
• Tangible resources organizational assets that are relatively easy
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- Spring '11