05 BUS 444 Chap 5

High growth b strong competitive advantage c mergers

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Unformatted text preview: ction, growth, maturity, and decline that occur over the life of an industry 5-32 Stages of the Industry Life Cycle 5-33 QUESTION The most likely time to pursue a harvest strategy is in a situation of A. High growth B. Strong competitive advantage C. Mergers and acquisitions D. Decline in the market life cycle 5-34 QUESTION The most likely time to pursue a harvest strategy is in a situation of A. High growth B. Strong competitive advantage C. Mergers and acquisitions D. Decline in the market life cycle 5-35 Industry Life‐Cycle Strategies In the Introduction Stage: • Products are unfamiliar to consumers • Market segments not well defined • Product features not clearly specified • Competition tends to be limited 5-36 Industry Life‐Cycle Strategies For the Introduction Stage: • Develop product and get users to try it • Generate exposure so product becomes “standard” 5-37 Industry Life‐Cycle Strategies The Growth Stage is: • Characterized by strong increases in sales • Attractive to potential competitors 5-38 Industry Life‐Cycle Strategies For the Growth Stage: • Brand recognition • Differentiated products • Financial resources to support value-chain activities 5-39 Industry Life‐Cycle Strategies In the Maturity stage: • Aggregate industry demand slows • Market becomes saturated, few new adopters • Direct competition becomes predominant • Marginal competitors begin to exit 5-40 Industry Life...
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This note was uploaded on 03/05/2014 for the course BUS 444 taught by Professor Lynn during the Spring '11 term at Keuka.

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