05 BUS 444 Chap 5

Dependent on the actions of rivals 5 42

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Unformatted text preview: Cycle Strategies For the Maturity Stage: • Efficient manufacturing operations and process engineering • Low costs (customers become price sensitive) 5-41 Industry Life‐Cycle Strategies In the Decline Stage: • Industry sales and profits begin to fall • Strategic options become dependent on the actions of rivals 5-42 Strategies in the Decline Stage For the Decline Stage • Maintaining • Exiting the market • Harvesting • Consolidation 5-43 Turnaround Strategies in the Life Cycle • Turnaround strat...
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