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Unformatted text preview: Cycle Strategies
For the Maturity Stage:
• Efficient manufacturing operations and process
• Low costs (customers become price sensitive) 5-41 Industry Life‐Cycle Strategies
In the Decline Stage:
• Industry sales and profits begin to fall
• Strategic options become dependent on
the actions of rivals 5-42 Strategies in the Decline Stage
For the Decline Stage
• Exiting the market
5-43 Turnaround Strategies in the Life Cycle
• Turnaround strat...
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